what you're wearing : AG jeans

If you are one of the lucky gals that scores yourself a new pair of AGs {I'm crazy over the ex-boyfriend crop and totally support anyone in this purchase!}  then you might notice a new tag hanging down from the belt loop.  What's this about ozone?  Isn't that just in the air... no my friends,  your jeans are now eco-friendly!!  AG Jeans have just started using the eco-friendly laundry process called ozone on 100% of their denim, which will help reduce their use of water, chemicals and dirty energy by approximately 25% annually! Ozone (yes the gas in the sky) has been used as a disinfectant in many industries in the past and is just now being used by the denim world. It’s basically used to clean, disinfect, and get rid of bacteria on sheets, towels, food, air, etc. They are one of the ONLY denim brand to be able to say they are using this on 100% of their denim as they run a vertically integrated factory and control 100% of their wash processes, unlike other denim brands. So you can be cute and eco-friendly in your new jeans... AND just in time for earth day!  perfect.  thanks AG... we always loved you and now we love ya even more!  signed, me {CA}