You’re killing my Summer mojo. That’s the look we get when people walk in from the 95 degree day, before they’ve adjusted to the AC blast, when the first thing their eyeballs fixate on is a nice cozy cashmere sweater. “HEY, it’s still Summer!” We’ve gotten all variations of that statement, and all kinds of snarky comments and attitudes to go along with. It’s the equivalent of the Christmas decorations in October which gets so undies in a twist. Relentless commercialism? Maybe, or perhaps someone is just giving you time to think about whether you want to do a themed Christmas tree this year--and yes, that can take me awhile to think thru. Here’s the thing….I’ve come to a realization, I NEED all that extra time to pull it together (whether it is my fall wardrobe, Halloween, or Christmas). I can’t start thinking about Christmas AFTER Thanksgiving….uh, seriously? That just isn’t enough time to pull it all together (and yes, maybe my Martha Stewart-esq image of Christmas is overblown and 6 months of planning is overboard, but no matter what I know I need more than 3 weeks which is barely enough time to find a wreath I like). I have to make room in my brain for the idea, the planning and the execution, and yes, that really does necessitate thinking about it before Halloween. I suppose I could whip it all together on the fly with a whole lot of stress, but where’s the fun in that? What’s that they say?….. it’s not the destination, it’s the journey (and anticipation)--it's half the fun!! Let's face it, the world is run by planners.
So that’s the deal, we start fall shopping early because quite honestly despite the relentless Summer heat, we CAN imagine that very shortly there will in fact be cold (and very cold) days and when they come I want to have my wardrobe nicely mapped out (and I need TIME to do that). Don’t get me wrong, I’ve been the girl in flip flops come October 1st, who suddenly realizes “oh crap, it’s cold…and these are starting to look weird”, but it’s just not in my blood to be that care free. I like a plan, preferably one that involves cashmere and great boots. I have FUN planning.
Plus, my theory is that designers always come out of the gate at the beginning of the season with their best stuff. It’s the WOW stuff, that keeps you hooked to the line for the rest of the season. So you grab it early, or you wait and miss it and get stuck with whatever is left.
So that’s it, the reason to shop early. We’re not trying to ruin anyone’s last run of Summer fun, but for the planners out there (and you know who you are), don’t let those haters hate….come the beginning of October they are going to wonder why their size is sold out, or their favorite color, and you'll have sweet revenge because you'll be WEARING IT!
Signed, ME {lv}
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